The GAP needed to be noticed. So, some incredible marketing happened. COLLATERAL kind of marketing. Swanky marketing. Pieces I was excited to share with companies. Pieces they WOULD NOT want to throw away. Why? Because they had amazing photos. They had descriptive text. They were glossy. They had our fancy new website addresses listed on them. Yup ... we were the new GAP. With a new slogan nonetheless.
The Green.
The Atrium.
The Plaza.
When you came to visit one, you were going to see them all .... and fall in love. People came. People fell in love. People even got married. People wanted to look at all the spaces. AND .... people actually commented on the new fancy marketing pieces.
After all, the perfect occasion DOES indeed start with the perfect location! Does it not?!?!
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